What Is Minimum Viable Product (MVP)?

A minimum viable product (MVP) is the first product in the product development life cycle (PDLC) that contains sufficiently developed features to attract potential customers. In Agile methodology, the concept of the MVP is very important because it is the first moment in the PDLC when the developers can receive user feedback. MVPs are used to improve the product by testing ideas and implementations and learning about customer habits and preferences.